Rejecting Sex Drive

Overall I seem to find a strong tendency for people not to agree, or "Want" to agree with with Freud that sex plays a huge role in our decision making, and daily life. While I definitely would not take it as far as Freud and say that sex is the answer to explaining almost everything we do, I accept the idea that it strongly influences us. It seems as though society has built in a negative connotation to someone being influenced or motivated by sex. I think Freud has over exaggerated the effects, but it still plays a major role in making up who we are. Marketing has shown it is very powerful, yet most people seem to say something like "Well it seems to work on a lot of people" as if to exclude them self. It seems as though a lot of people either won't accept, or don't realize that it is also working on them. I was really hoping to get some more feedback on this topic, either an explanation as to why you believe this to be true, or a contrasting opinion thanks